CUSTOMER DATA INSIGHTS

Grow Revenue with Monetization Analytics and Automated Alerts

Drive renewals, monitor churn risk, and guide upsell or cross-sell
opportunities with entitlement data, custom notifications, and 
real-time sharing to external platforms.

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Take Charge of Recurring Revenue

FlexNet Operations enables centralized entitlement management across SaaS, on-premises, intelligent devices, and hybrid deployments. 
The Producer Portal offers a clear window into account health, with embedded analytics and notifications that empower you to:

  • Track entitlements that are due to expire
  • Check utilization to spot churn risk and expansion opportunities
  • Set automated alerts to inform stakeholders when custom thresholds are met

Additionally, the Data Access REST API allows direct sharing with end customers and Business Intelligence platforms, while Event Notifications trigger low-code workflows to immediately update back-office systems (such as CRM and billing applications) whenever changes occur.
 

Easy Access to Strategic Customer Data Insights

The Analytics Dashboard allows you to proactively monitor Key Performance Indicators (KPIs) within FlexNet Operations.

Alternatively, the Data Access REST API enables seamless sharing with AWS, Azure, or Google Cloud data warehouse environments, simplifying your reporting process by removing manual steps for data extraction.

The programmatic interface also allows usage reports to be shared directly with customers, providing valuable insights to strengthen retention.

Example dashboard within the Monetization Analytics aspect of FlexNet Operations, which reveals valuable customer data insights.

Stay Ahead with Customizable Alerts

Streamline operations and stay informed at key moments in the customer lifecycle with two sets of automated notifications.  

Event Notifications

Trigger low-code workflows based on entitlement updates to:

  • Immediately apply guardrails to self-service changes, such as increased storage or capacity
  • Sync real-time updates across business and quote-to-cash systems via external webhooks
  • Instantly recognize revenue as transactions complete 
     

Conditional Notifications

Automate emails or send alerts to adjacent platforms to:

  • Notify account managers when entitlements are set to expire within a specified timeframe
  • Inform upsell, cross-sell, or overage billing conversations when certain thresholds are met
  • Prompt outreach activities when usage levels signal churn risk
     
Example notification available within Revenera's Monetization Analytics solution.

Advanced Monetization Analytics

Entitlement reports enable detailed customer data analysis, providing actionable insights to support strategic decision making.

FlexNet Operations offers clear visibility into utilization trends, with in-product analytics to track all entitlement lines, served devices, license server usage, active sites by region, elastic usage, customer and partner accounts, and users within those accounts. 

In addition to the API-driven sharing options to view reports in your own data warehouse, you can also download them in various formats and schedule emails from within FlexNet Operations.

These capabilities allow you to track the following KPIs across your entire customer base.

Renewals

The Renewals report offers a real-time view of a customer’s renewal position for either subscriptions or perpetual licenses, showing upcoming expirations with key entitlement and product details. 

This allows Renewals Managers and Customer Success teams to track entitlements that are due to expire within a specified timeframe (default 90 days), and automated alerts can be configured to ensure proactive engagement. 

The report also highlights expired entitlements, identifying opportunities to re-engage lapsed customers.

Example Renewals dashboard for precise customer data insights.
Example Fulfillment report that reveals valuable customer data insights.

Fulfillment

The Fulfillment report provides insights into how customers are using their entitlements, showing usage levels grouped by product to identify upsell opportunities or areas for concern.

By default, the report displays purchased entitlement line items by product, with options to filter data by attributes like account, entitlement IDs, activation IDs, and product details.

License Server Usage

The License Server Usage report reveals consumption patterns for enterprise applications over time, providing insights into how customers engage with specific features. 

You can filter by account or feature name to analyze utilization over a defined period, helping you identify upsell or cross-sell opportunities as well as potential churn risk.

Interactive charts provide a clear overview of concurrent and metered license usage, enabling data-driven decisions with ease.

Example License Server Usage report within Revenera's Monetization Analytics Dashboard.

Unlock Customer Data Insights

The modern analytics engine within Revenera’s entitlement management software can reveal valuable customer data insights.

The customizable notifications allow you to streamline the quote-to-cash process when entitlements change, while also alerting team members when action needs to be taken. 

If you’re keen to learn more about data-driven approaches to revenue optimization and how Revenera’s monetization technology can transform your business, please contact our expert team today.
 

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